Another example of the recognition of our creative application in both cinema design and in working with existing buildings, Wren are working with ATG on the modernisation of the cinema in Woking. Now over 25 years old the screens have served the community of Woking well but are now in need of a transformation with the installation of full stadium seating, luxury screens, new lobbies, bars and cafe style concessions. Work is scheduled to commence in 2018 with completion in 4th quarter of 2019.
The existing cinema offers 1500 seats in 6 screens on a ramped floor with poor sight lines and outmoded seating. We have developed two options for our client to consider:
In addition to the architectural logistics of upgrading and extending within the constraints of the existing structure, we have also redesigned the customer experience from ticketing to cinema seat. The box office resolves the conflict between ticketing for cinemas and theatre (two quite different transactions -one quick and impulsive, the other considered and thoughtful) and makes a virtue of the corridor link to the foyer through the creative use if lighting and imagery.
The foyer embraces the concept of cinema combined with the idea of the cafe bar - red velvet symbolises film whilst the bar is zinc and glass and tiles. The void to the luxury screens upstairs is filled with a chandelier of film stage lighting.
The lobbies to the screens are luxuriant air locks of anticipation. In the screens themselves design is muted in deference to Film
At mezzanine level there is a stylish bar to serve the luxury screens and a media suite - a flexible facility that will house the Woking digital archive but also serve for community uses, private hire and specialist screenings